Starting Points

What is done to us?

I’m from Córdoba, Argentina. That’s home — my base — even though every now and then I feel the need to move and live somewhere else for a while. I spent seasons in New Zealand, Brazil, and Greece, and each place marked a different stage of my life.

I work in software and spent many years contributing to e-learning projects for developers. I’m interested in technology when it genuinely helps — when it makes something easier to understand or gives people the tools to create.

Music is always around. I usually listen to El Chojin, Las Pastillas del Abuelo, Mike Love, Kameleba, Manu Chao, Armandinho. We spend hours talking about ideas — even if they don't get to hear me.

I like solving problems and creating things. I think we all carry some creativity inside, and when an idea moves you even a little, it’s worth giving it space and seeing where it goes.

And then there’s the everyday stuff: sports and the people I care about — football, climbing, wingfoil, long talks with friends, and time with my family. All of that shapes who I am, one way or another.

What is the best we can do now?

I’m not sure we can truly change the world, or if that idea is mostly ego. Sometimes I feel that trying to “fix” things keeps us from seeing their perfection. There's nothing else after all, and further, we can’t help but shape our context — we’re reflections, whether we want it or not.

Reality is contradictory, but I choose something simpler: I do the best I can, because it’s who I am and I can’t do otherwise. This path feels like mine. I keep moving.

In a moment where technology — especially AI — seems to push us toward creating more and more on our own, I think we need to take responsibility not only for what we make, but for how we make it and the culture we pass on.

I feel the best I can do is to accompany that process through what I know how to do: systems, experience design, and ways of communicating that, hopefully, bring us a bit closer.